Why
A couple of updates: As of about ten days ago, I’ve got an account with Google’s newish Analytics tool. I learned about Analytics at my new fancy job as a professional blogger-wrangler (don’t ask; it’s complicated), and now I’m living the joy of having Analytics slice and dice, in an unbelievable number of ways, the data about how this site is being used.
Perhaps my favorite Analytics feature, though, is the world map that appears in the executive overview, with a proud red dot on every place where visitors are coming from. On more popular sites, most of the U.S. and Europe will render as just a sea of blobby redness, but since this site caters to a more, ahm, rarefied clientele, the picture is a little cleaner. Frankly, I almost prefer it this way: it makes all those data points count. I can see you, Alborg! What’s up, Moscow? Welcome Coatbridge, Paris, Rome, Canberra, Haifa, Petaling Jaya. And not to overlook the U.S.A., I’d like to tender a great big shout-out to Gresham, Glendale, Santa Ynez, Lubbock, Omaha, Fort Wayne, Ithaca, Concord, Yucaipa, and on and on. A shiny necklace of nifty place-names stretching from sea to shining sea, and beyond. (Well hello, Honolulu.)
Thanks, all, for visiting. I’ve been getting a healthy number of orders lately, I presume from the Utne mention, and that’s rad. Issue #2 is still on-target to come out later this summer.
Other than that, I have a lot of plans for 400 Words’ future, but none more pressing than giving this website…not just a facelift, but better bone structure at that. I’m looking into a real designer (if you are one, send me an email, particularly if you are the kind of web designer who likes to work gratis–hey, a girl can dream), a WordPress installation, and most importantly, online content that will change with some frequency. Probably it will happen slowly, but I have no doubt that it will happen. I can’t just let it slide, not now that I know there’s a reader in Gurgaon.


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