400 Words


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400 Words is a storytelling project. It is a print magazine and a website, consisting of true stories, none over 400 words, by ordinary people on assigned themes. It's about the documentation of everyday life, saying a lot by saying a little. You can learn more, or order a copy, or tell a story of your own.

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Portfolio School

T. Budnik—Age 24—Atlanta, Georgia

According to mantra-statement.com, my statement is: “What truly inspires me is a future in which I can explore the world in order to create my contribution to humanity.” I’m not too sure about that. See, it was a sentence with three blanks. For each blank there were about ten different word or phrase choices. I really only chose “explore the world,” “create,” and “my contribution to humanity” because I like those words. I’m not convinced, though, that the sentence really works. It seems a bit awkward—awk in pen on the margin for those paper-graders.

I’m attending a portfolio school—a grad school without the degree—I’m studying to be a copywriter. After getting a BA in English, I decided I wanted to learn more about advertising. I wanted to feel like I didn’t just fall into a job, but actually chose one. After being at this portfolio school for a little over a year, I’ve already made a choice: I don’t want to do advertising. I don’t want my claim to fame to be working for a hot-shot agency that pumps out funny-only-the-first-time-you-see-it ads while working long hours.

In order to get to portfolio school I packed up my car and drove from Alaska (where I was born, raised, and educated) to Atlanta where I’m pursuing this post-graduate education. Traveling is like crack. I want to drive more. There’s nothing more relaxing than getting behind the wheel and setting the cruise control.

I like to create. Whether it’s making my annual Christmas cards, knitting a scarf, or writing a story, I like creating. Creating is like crack. Give me a good idea and I’ll produce it at the expense of a full night of sleep.

My parents never went to college. I know what it’s like to live without a college degree. That’s why I don’t want to waste my education on doing good only for myself. I’ve had the opportunity to get an education, the least I can do is have a positive influence on humanity. An influence that goes beyond the cop-out of just being a good citizen: beyond voting, paying my taxes, having designated drivers, and using my turn signals.

How do I combine these three things and make a living? I have less than a year until I finish school.


2 Comments

Hey,
I’m actually thinking about attending a portfolio school now. I kind of have to think that since you are a year through you might as well finish cause you’ve probably already get some loans to pay off. We’ve all got to work and working in something remotely creative is better than working in something completely uncreative. I would love just to drive and travel for the rest of my life too but it takes money to do that stuff and advertising can supply that. Thats my 2 cents.

Posted by Stephen on 26 September 2007 @ 9pm

Hi,
I’m also considering attending portfolio school, but am very hesitant about the money versus the lifestyle. My undergrad degree actually left me with a pretty solid portfolio, but in this market, I’ve still had no luck finding work. What was it about your year at portfolio school that cooled your passion for creating ads? I would like to know before I drop 50 g’s on it myself….

Posted by Mary Beth on 20 September 2008 @ 10am

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