Genre Alert: Brand Diary
I’m always interested in a new way to tell a story, particularly one about the mundanities of life that I find so fascinating. So when my friend Deryck turned me on to a project started by blogger Jane at Dear Jane Sample, the advertising blog, I fell in love with it a little.
Inspired by Noah Brier’s Brand Tags project, Jane set out to create a visual representation of the branded products she uses throughout the day. The result: a totally new form of autobiography, kind of. A portrait of corporate incursion into ordinary life, but also a surprisingly intimate narrative of a day, full of cues about the invisible consumer (woman, cat owner, office worker, sandwich eater, heterosexual…okay, and she also tries to pass marijuana off as a brand).
Jane encourages everybody else to follow suit (see links to a few other efforts at her original post).
What would your brand day look like?
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